Proceeds from new CBMAS applications in the “Best Beer/Brew-Related Tattoo” category to benefit the Michael James Jackson Foundation to fund scholarships for black, First Nations, and people of color working in the brewing and distilling industries.
The Crushie trophy has been reinvented and can now be removed from the base to be used as a fully functional faucet handle. This innovation was developed and produced within the industry and made in the USA by Steel City Taps.
Proceeds from the new global competition category will benefit the Michael James Jackson Foundation to fund scholarships for people of color entering the brewing industry.
— Jim McCune, co-founder of CBMAS
MELVILLE, NEW YORK, USA, January 13, 2023 /EINPresswire.com/ — In the spirit of giving Craft Beer Marketing Awards (CBMAS), a global awards competition that celebrates excellence in artistic and creative marketing and packaging in the craft beer industry, has announced that it will donate 100% of the proceeds from its new category, Best Beer or Brewing Tattoo. -to Michael James Jackson Foundation (MJF), a grant-giving organization that funds scholarships for black, indigenous, and people of color in brewing and distilling for a more just, equitable, and dynamic future.
“We are helping to literally change the face of American brewing,” said Garrett Oliver, founder/chairman of MJF and brewmaster of The Brooklyn Brewery. “Last year we sent more people of color to the Siebel Institute of Technology than in the entire previous decade. The goal of MJF is genuine and lasting change.”
“Tattoos are empowering, they look amazing and just make life cooler,” said Jim McCune, co-founder of CBMAS. “Tattoos and craft beer are synonymous. The CBMAS brand is covered in ink, from our judges to our graphics to the Crushie trophy!”
The fourth annual CBMAS Awards is now accepting entries related to beer marketing and design from around the world (including hard seltzer, cider, mead and RTD cocktails). The deadline for applications is January 27, 2023. Breweries, their agencies, artists and marketing partners are invited to submit their best work.
This year brings new categories, new sponsors, a redesigned Crushie prize trophy, and plans for a live in-person awards ceremony at Craft Brewers 2023 in Nashville, Tennessee.
Founded in 2019, the CBMA is the first of its kind worldwide awards program that focuses solely on excellence in artistic and creative marketing and the efforts of breweries, designers and packaging agencies, all of which play a critical role in differentiating craft beer brands in the market. this highly competitive retail market.
CBMAS has quickly become the industry’s expert voice to pay tribute to the individuals and teams that created these amazing beverage brands. CBMAS presented a “Marketing Trends Workshop” at Craft Brewers 2022. There is also a Marketing on Tap podcast sponsored by the EGC Group (available on Spotify, Pandora, Apple Podcasts and iHeartRadio).
At CBMAS 2022, 250 Crushie awards were presented to brewers, designers and marketing agencies from around the world. The tally includes 89 Platinum Crushie winners, 135 Gold Crushie winners and 26 Global Crushie winners. See the full list of CBMAS 2022 winners. https://craftbeermarketingawards.com/2022-winners/.
New in 2023:
Redesign of the Crushie Award
The Crushie trophy has been reinvented and can now be removed from the base and used as a fully functional faucet handle. This innovation was developed and produced within the industry and made in the USA by Steel City Taps.
“We’re excited to be working with Steel City Taps on our new Crushie Trophies, now expertly designed as a functional tap handle.” said Jackie DiBella-Curry, co-founder of CBMAS. “Our Crushie trophy was already amazing, but now it’s even cooler for the winners to show it off!”
“We are very proud to be partnering with CBMAS to provide American-made handmade trophies,” said Brad Lugar, owner/operator of Steel City Taps. “We hope that our skill will serve as a reminder to the winners of their excellence.” Take a look at the Crushie Awards trophy.
Expansion of sponsors and industry associations
Houston-based Hillebrand Bev Pros returns as “Introducing Sponsor” for the fourth year in a row. New sponsors include Washington’s Yakima Chief Hops, New York’s DWS Printing, Alabama’s Steel City Taps, Chicago’s Certified Cicerone, and Virginia’s BarTrack.
“As a sponsor over the years, we have seen the amazing work of breweries and marketers from all over the world. We are now even more convinced of the incredible impact great marketing has on our industry,” said Prabh Hans, Vice President, Internal Services, Hillebrand North America.
CBMAS has also formed memberships in prominent industry organizations including the Brewers Association (BA) and the New York State Brewers Association (NYSBA). Judges belong to various beverage and beer associations around the world.
“As a founding sponsor, EGC has been delighted with the tremendous growth and recognition of Crushies as the premier industry award for craft beer marketing worldwide,” Ernie Canadeo, Chairman of EGC Group.
“Everyone in the industry has a role to play in shaping our brand experience,” said Chris Pisney, Program Director of the Cicerone Certification Program. “The Craft Beer Marketing Award, like the Cicerone Certification Program, recognizes beer professionals who want to stand out. We are proud to sponsor CBMAS and help promote beer marketers and their best work.”
“INX International is thrilled to be a part of the CBMA again this year,” said Sara Jacks, Color Perfection Division Manager, INX International. “We can’t wait to celebrate with the winners at the awards ceremony live during this year’s CBC in Nashville!”
The 2023 CBMAS consists of over 40 categories which cover all aspects of beer marketing – from labels to logos and tap handles to taverns. This year, CBMAS has added new categories that recognize industry vendors and partners.
The award ceremony will take place in person (with virtual broadcast) this May at the Craft Brewers 2023 conference in Nashville, Tennessee. Applications are open to anyone involved in the marketing of the brewing industry, including cider and hard seltzer, worldwide. For more information visit https://craftbeermarketingawards.com/
ABOUT CRAFT BEER MARKETING AWARDS
The Craft Beer Marketing Awards were established in 2019 to recognize the best of the best in the beer marketing industry. With categories ranging from “Best Can Design” to “Coolest Tavern” and “Best Website Design” to “Best Original Video”, it’s possible to highlight the best work in all areas of marketing in the brewing industry.
Craft Beer Marketing Awards
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